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Ingredients we never use

On average it is estimated that we are exposed to over 120 unique chemical ingredients every single day through personal care products alone. The accumulative affect this ‘toxic build up’ is concerning. 

Aluminium salts   

Aluminium hydroxychloride, Aluminium chlorohydrate Aluminium sulphate, etc.  It acts as a sweat inhibitor found in most antiperspirants by closing off the body's most important secretory organ. They block pores and are linked to Alzheimer’s disease

Artificial Fragrance             

Typically found in deodorants, shampoos, sunscreens, skin care, body care and baby care products. Fragrance on a label can indicate the presence of up to 4,000 separate ingredients. Many of the compounds in fragrances are carcinogenic or otherwise toxic included headaches and allergic skin reactions.


Like artificial fragrance, artificial colours are a common cause of skin irritant and allergic reactions. Certain colours have been linked with attention deficit disorder (ADD) and hyperactivity.

DEA/MEA/TEA      DEA (diethanolamine) MEA (monoethanolamine) TEA (triethanolamine):

Usually listed on the ingredient label in conjunction with the compound being neutralized i.e. Cocoamide DEA. These are commonly found in most personal care products that foam, including bubble baths, body washes, shampoos, soaps and facial cleansers. A colorless liquid or crystalline alcohol that is used as a solvent, emulsifier and detergent and emollient in skin softening lotions, or as a humectant in other personal care products readily absorbed in the skin. These are hormone disrupting chemicals that when combined with an ingredient which acts as a nitrosating agent. Known to be carcinogenic in animals.

GMOs               Genetically Modified Organisms

Usually the DNA of a plant is modified to make it more disease or pest resistant however where less fertilizers are used on the ‘pest resistant’ crops, pests adapt to the modifications which leads to stronger pesticides needed to tackle the problem. This encourages intensive farming, increases carbon footprint, impacts on wildlife. In the bid for major corporations to push GM into the market there is great concern that no long term testing has been carried out of the mutations of the crops therefore the effects of GM products are unknown.


Lanolin is a fatty substance extracted from wool. Frequently found in cosmetics and lotions where it is used for its skin soothing and softening properties, lanolin is a common skin sensitizer that can cause allergic reactions, such as skin rashes when it contaminated and contains traces of inorganic substances such as sheep dip.

Mineral Oil           

This commonly used petroleum ingredient (classical used as ‘Baby Oil’) coats the skin just like plastic wrap. The skin's natural immune barrier is disrupted as this plastic coating inhibits its ability to breathe and absorb the Natural Moisture Factor. The skin's ability to release toxins is impeded by this 'plastic wrap,' which can promote acne and other disorders. This process slows down skin function and normal cell development causing the skin to prematurely age.

Nano Particles     

Nanotechnology manipulates atoms and molecules 80,000 times smaller than the width of a human hair. Often used for the UV filters in sunscreens, preserve active ingredients, anti-oxidants or to create a “fullerness” in anti-aging creams. The potential to penetrate the skin has raised questions in the level of toxicity. The potential risks are not fully realised.

Paraben’s              Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isoparaben

A group of preservatives used in nearly all beauty and body care products, from liquid soaps to expensive body lotions. Paraben’s occur naturally in blueberries for example, however for commercial used they are mass produced synthetically. Paraben’s mimic oestrogens in the body and have been linked to breast cancer. They have been deemed ‘safe’ in low levels however there is wide concern that due to the frequency with which products containing Paraben’s are used, the combined and full effects of the chemical build up within our bodies, are largely unknown.

PEG’s               Polyethylene glycol

Polyethylene is the most common form of plastic, and when combined with glycol, it becomes a thick and sticky liquid. It is a petroleum based synthetic chemical used in cosmetics as surfactants, cleansing agents, emulsifiers, skin conditioners and humectants. Many believe could increase the risk of a variety of cancers, including breast cancer. Some constituents in PEGs are toxic, known carcinogens and also contain various harmful impurities.


Phthalates are rarely listed on the label as they are often included under blanket terms such as 'perfume'. Has hormone disrupting properties, linked to decreased fertility in females and reproductive development problems.

PG               Propylene Glycol

Found in most forms of make-up, hair products, lotions, after-shaves, deodorants, mouthwashes and toothpastes. This ingredient is actually the active component in antifreeze and acts as a 'surfactant' or wetting agent and solvent toxic substance. It is used in industry to break down protein and cellular structure.


Synthetic silicones coat the skin to feel smooth & soft but inhibits hinders normal respiration by keeping oxygen out. This gives a false sense of good skin condition and can aggravate skin conditions and can cause contact dermatitis

SLS                 Sodium Lauryl Sulphate
A foaming agent, found in approximately 90% of commercial shampoos, including baby shampoos as well as toothpastes, bubble baths and shower gel. It is a caustic cleanser that can cause irritation to the scalp, eyes and skin and aggravate skin conditions such as eczema. It has been suggested it has an impact on reproductive system, liver, lungs & immune system.


It is thought to encourage anti-microbial resistance in the same way as excessive anti-biotic use. Triclosan has been found in breast milk. It is used in deodorants, toothpaste and washes as an anti-bacterial. Can be converted to dioxin (linked to cancer) when exposed to sunlight in water.